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Marketing and Promotions Assistant
Location:Kelowna
Facility:KELOWNA CHSC
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Competition #:01457439
Employee Type:PERMANENT FULL TIME
Bargaining Unit:NON-CONTRACT
Facility:KELOWNA CHSC
Department:IH HR MRKT PROMO & PROJ
Reports To:MANAGER, MARKETING, PROMOTIONS AND PROJECTS HR
Close Date:OCTOBER 22, 2020*
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Position Summary

Are you a highly motivated and flexible individual eager to take on new opportunities and challenges? We have an exciting opportunity for a creative Marketing and Promotions Assistant to join our Marketing, Promotions and Project HR team at Interior Health!

The Marketing and Promotions Assistant will support initiatives to promote the overall employee brand and increase the pipeline of future employees at Interior Health (IH). The role will work collaboratively with the team and under the direction of the Manager, Marketing, Promotions and Projects to create, design and develop content and create connections by bringing people together online and in the workplace through various marketing and promotion strategies.

This is a permanent full time position. Hours of work are Monday to Friday, 08:00 to 16:00.

Some of the Benefits of Joining Interior Health:

An attractive remuneration package in keeping with your qualifications and experience and excellent career prospects awaits the right candidate. In addition to a competitive wage, we offer a total compensation package! We have one of the best benefit package and pension plans in Canada. In addition to Medical, Dental and Extended Health coverage, we offer paid annual vacation starting at 4 weeks (20 days) up to a maximum of 7 weeks (35 days). We also offer an attractive defined employee pension plan, disability and life insurance, and options for maternity &/or paternity leave top-up.

If this sounds like a perfect opportunity for you to hone your skills and work with a fantastic team, apply today!

Some duties of the position:

• Leads the design of marketing and promotion materials for recruitment and employee experience strategies through various mediums ensuring consistent employee brand (e.g., brochures, advertisements, ad copy writing, and creating content through various writing mediums).

• Assists in the development of strategies and campaigns to increase engagements and followers on Interior Health’s social media platforms through collaboration with internal partners and professionals to identify key aspects to develop related marketing campaigns.

• Supports efforts to increase IH’s digital presence by capturing and analyzing the appropriate social and digital data/metrics, creating and monitoring benchmarks, insights and leading practices, and recommends innovative solutions as required.

• Identifies target audiences through engagement with internal and external stakeholders and creates meaningful marketing and promotion content on various mediums to capture and promote the IH brand and leverage the employee voice.

• Maintains organizational social media pages, updates profiles and coordinates logistics as required.

• Responds to feedback on social media platforms and resolves complaints, liaises messaging as necessary and makes recommendations to improve the employee and candidate experiences.

• Assists in planning and executing initiatives to reach target audiences through selected channels (social media, e-mail, TV, print, etc.).

• Gathers testimonials, images and content to support diverse and inclusive workplaces by promoting positive success stories about employees from underrepresented groups.

• Supports the employee experience portfolio through marketing and promotions of the following key files; Diversity & Inclusion, Aboriginal HR Plan, Recognition, Surveys, and Awareness Days

• Continuously explores marketing opportunities and promotional tools to drive brand awareness while highlighting the importance of the employee experience.

• Supports efforts to achieve recognition as an employer of choice and industry leader from a provincial and national award agency.

• Assists in analyzing marketing data (campaign results, conversion rates, traffic, engagements etc.) to help shape future marketing strategies.

• Supports the Coordinator, Marketing, Promotions and Projects in the creation of related templates, guidelines, strategies, communication plans and annual planning documents.

• Performs individual tasks related to marketing or other duties as assigned.
 
Qualifications

• Degree or Diploma in Business Administration, Marketing or related fields.
• Minimum 3 years of related work experience.
• Candidates who demonstrate an equivalent combination of education and experience may also be considered.


Skills and Abilities
• A general knowledge of traditional and digital marketing terminology, concepts and research methods such as; SEO/Social media etc.
• Data management and reporting skills to support the tracking, reporting, and analysis of budgets and metrics
• Qualified computer skills, including MS Office, marketing software (Adobe Creative Suite, Illustrator, InDesign, Photoshop) and applications (Web analytics, Google Adwords etc.)
• Ability to project management and prioritize workload
• Demonstrates critical thinking, ability to exercise good judgment, and quickly and efficiently solve problems.
• Ability to coordinate multiple projects and communicate effectively with internal and external stakeholders.
• Ability to take initiative, work independently and have a creative mindset
• Effective communication and interpersonal skills.
• Physical ability to perform the duties of the position

* All postings with a closing date specified close at 11:59 pm PT